I’ve led go-to-market, insights, and financial strategy projects for Fortune 500 companies and high-growth CPG, wellness, and consumer brands.

My client work spans category strategy, customer analytics, messaging development, innovation, and commercial modeling.

Selected brand experience includes:

• Global CPG: Children’s nutrition, household, personal care, and OTC categories (e.g., Reckitt / Mead Johnson, Nestlé, Henkel)

• Wellness & Supplements: High-growth DTC and practitioner brands (e.g., Beam, Primal Harvest, Davinci Labs / FoodScience, Vitality)

• Pet Health: U.S. parasiticide portfolio strategy and product launch planning (e.g., Elanco)

• Travel & Mobility: Multi-year brand equity tracking and funnel analysis (e.g., Avis Budget Group)

• Food & Beverage: Innovation and insights for nutrition brands and better-for-you consumer products (e.g., Del Monte)

Prior roles include:

• Corporate Development & Strategic Finance at a $60M nutrition brand (Your Super)

• Venture Capital experience building 100+ valuation models and supporting Series A–C investments (Upfront Ventures)

• Leveraged Finance underwriting & modeling for PE-backed companies ($50M–$650M facilities) (Wells Fargo Capital Finance)

• Zero-to-One Startup Operations & P&L Ownership as first U.S. hire at a YC startup (Soda Labs)